There are interrelationships between norms, goodwill, and obligations and expectations that influence the nature of social action.
Goodwill involves positive sentiments towards others characterised by benevolence and positive intentions that represent the potential for positive social actions such as cooperation and collaboration. It shapes shared values, attitudes, and expectations, creating an environment that encourages prosocial behaviour. Individuals with positive intentions are more inclined to engage in collective efforts, share resources, and work towards common goals. Communities characterised by goodwill are better equipped to navigate difficulties, relying on the strength of their social bonds to overcome adversity. As a driving force behind positive relationships and collaborative efforts, goodwill emerges as a vital element that underpins the social and emotional vitality of a community.
